Last updated: [14 January 2026]
This Privacy Policy explains how Hero and el (“we”, “us”, “our”) collects and uses personal data when you visit or use heroandel.com (the “Website”), including when you contact us or subscribe to our emails.
It also describes your rights under the EU General Data Protection Regulation (GDPR) and how cookies/trackers are handled.
Data controller
Controller: Hero & El.
Email (privacy contact): [info@heroandel.com].
Personal data collected
Depending on how you interact with the Website, we may collect:
- Contact details: name, email, phone number, address (if provided via forms or checkout).
- Newsletter data (Mailchimp): email address and (optional) name, subscription status, and consent records/preferences.
- Messages: information you submit in contact forms or emails (and our replies).
- Technical data: IP address, device/browser information, and usage data (especially through cookies and similar technologies).
We do not intentionally collect special-category data (e.g., health data) through this Website.
Why data is used (legal bases)
We process personal data only when a lawful basis applies, such as:
- To respond to enquiries you send us (legitimate interests and/or steps prior to entering a contract).
- To provide products/services you request (performance of a contract, once e-commerce is active).
- To send newsletters/marketing emails (consent; you can withdraw at any time via the unsubscribe link or by contacting us).
- To run the Website securely (legitimate interests, such as preventing fraud and abuse).
- For analytics/marketing cookies (consent, where such cookies are used).
Mailchimp (email marketing)
If you subscribe to our newsletter, your details are stored and processed in Mailchimp, which acts as a service provider/processor for email delivery, list management, and related reporting.
Mailchimp’s role and standard contractual terms for processing personal data are described in its Data Processing Addendum (DPA).
Cookies and similar technologies
The Website may use necessary cookies required for core functionality (e.g., security and session management).
For any non-essential cookies (such as analytics or advertising/marketing trackers), consent is requested before they are placed, and you should still be able to use the Website even if you refuse non-essential cookies.
You can change your cookie choices at any time via [Cookie Settings link] (if your cookie banner provides this), and you can also use browser controls to delete/block cookies.
Sharing of data
Personal data may be shared with:
- Service providers supporting Website operation (hosting, IT, security, and WordPress-related services).
- Mailchimp for newsletter delivery (when you subscribe).
- Public authorities if required by applicable law.
Service providers are used only to the extent necessary to deliver their services and under appropriate terms.
International data transfers
Some providers (including email marketing providers) may process data outside the EEA.
Where transfers occur, appropriate safeguards are used as required by GDPR (for example, contractual safeguards and related measures depending on the provider and circumstances).
Data retention
Personal data is kept only as long as necessary for the purposes described in this Policy.
For example, newsletter subscription data is kept until you unsubscribe (or until it is otherwise deleted in line with list hygiene and compliance needs).
Your rights (GDPR)Τα δικαιώματά σας (GDPR)
You may have rights to: access, rectification, deletion, restriction, objection, and data portability, and the right to withdraw consent at any time where processing is based on consent (such as newsletters and non-essential cookies). To exercise your rights, contact us at [info@heroandel.com].
Complaints
You can lodge a complaint with your local supervisory authority.
In Greece, this is the Hellenic Data Protection Authority (HDPA).
Changes to this policy
This Policy may be updated periodically; the “Last updated” date indicates when it was last revised.
Material changes will be posted on this page.